A Question of Perspective

Twitter – Personal ROI

by Elisa Hebert on January 30, 2010

in Communication, Generally Fantastic

Wednesday, I went to the Mile High Social Media Club discussion about corporate social media policies. I had a coffee with the lovely Cali Harris (@caligater) beforehand – she’s a dear. So kind, and friendly – she’s all smiles. I was thrilled to finally meet her.

The panel, Sarah Rasmussen (@srasmussen), Matthew Burks (@esourcematt), and Margaret Fogarty (@mdfogarty), were interesting and insightful. The room (apparently not the usual space inside of the venue – it was sort of noisy) was filled with folks ranging from 25-55ish, coming from a wide range of organizations.

It was a good time – I got to meet some fantastic people, and after the presentation, Kevin Boulas (@irant), Sarah Rasmussen (@srasmussen) and I spent some quality time getting to know each other downstairs in the bar. Though the panel was great, having drinks and snacks with Kevin and Sarah was the high point of the night for me – two people I’ve been following on Twitter for several months. It was fantastic to finally get to meet the two of them in real life.

I’ve been skeptical for some time of ever getting any ROI out of my Twitter involvement. But between Erika (@redheadwriting), Rick (@trypnotik), Cali (@caligater), Sarah (@srasmussen) and Kevin (@irant), I’d say the I’ve already come out on top.

Some tweeted highlights (from me and others) from the MHSMC event:

Profpiccap2-1_normalDaveWebb: Choosing the appropriate people to put in a social media role is critical. @mdfogarty #mhsmc
Img00043_normal monicamartinez: From @esourcematt, get senior sponsor, know what’s being said about you, educate internally w/ examples to get #socialmedia launched. #mhsmc
Sasha_9364_normal
SashaTinkham: @srasmussen at #mhsmc says MGA employees abide by non-disclosure agreements and PRSA code of ethics when participating in social media
Tg-slingshot_normal polyhazard: Duct-tapting existing company media policy onto social media misses key distinctions between the two. #mhsmc #kludge
Professional_headshot_normal ginabb: Distinction between personal and business is blurred #mhsmc
Eh_normalElisa_Hebert: Don’t let your online brand tarnish your offline brand (@SRasmussen #mhsmc)
Professional_headshot_normalginabb: Don’t force content #mhsmc
Eh_normalElisa_Hebert: You don’t want to say anything you wouldn’t say to yr gram. Everyone’s a PR person. Be on your best behavior. #mhsmc (corp SM policies)

  • It was really great to meet you, Elisa! I have had the most incredible experience of meeting fantastic people through social media. I've been amazed at some of the relationships I've formed. I'm glad you're experiencing a positive ROI!
  • SRasmussen
    What a great post, Elisa! I agree with you 100%. Adding the "in real life" quality to Twitter relationships definitely up's the service's ROI for me as well, and drinks and snacks with you and Kevin was a wonderful way to round out a great night. Next time is on me!
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